Louis Grange

Ikigai

Finding my ikigai.

The Japanese idea of a reason for being - where what you love, what you're good at, what the world needs, and what you can be paid for all overlap.

Ikigai diagram: four overlapping circles for what you love, what you are good at, what the world needs, and what you can be paid for, meeting at Ikigai in the centre.

What I love

Building things from scratch, systems thinking, and backing people the world tends to overlook.

What I'm good at

Turning messy problems into clean products - software, sales systems, and AI that actually ships.

What the world needs

Growth for businesses, and a real chance for overlooked people to reach their potential.

What I'm paid for

Building AI companies - After5 Digital and The AGNTCY - that create measurable growth.

Solving problems and building systems that create growth - for businesses today, and for overlooked people who deserve the chance to reach their potential.

In my words

This is the work I want to be doing for a long time. Building useful things, and making sure the people everyone else overlooks get a real shot at their potential.