Finding my ikigai.

The Japanese idea of a reason for being — where what you love, what you're good at, what the world needs, and what you can be paid for all overlap.

Ikigai Venn diagramFour equal overlapping circles show what Louis loves, what he is good at, what the world needs, and what he is paid for. Their intersections are Mission, Passion, Vocation, Profession, and Ikigai at the centre.What I loveWhat I'mgood atWhat I'm paidforWhat theworld needsMISSIONPASSIONVOCATIONPROFESSIONIkigai

What I love

Building things from scratch, systems thinking, and backing people the world tends to overlook.

What I'm good at

Turning messy problems into clean products — software, sales systems, and AI that actually ships.

What the world needs

Growth for businesses, and a real chance for overlooked people to reach their potential.

What I'm paid for

Building AI companies — After5 Digital and The AGNTCY — that create measurable growth.

Solving problems and building systems that create growth — for businesses today, and for overlooked people who deserve the chance to reach their potential.

In my words

This is the work I want to be doing for a long time. Building useful things, and making sure the people everyone else overlooks get a real shot at their potential.